KIND is a healthy food company that was founded to create snacks that are healthy and tasty, wholesome and convenient. What began as a line of fruit & nut bars sparked the creation of a new healthy snacking category, with KIND now offering more than 80 different snacks. Increasing distribution and sales through sampling has been a key part of KIND’s growth strategy. Flavor Uma partnered with KIND to include its nut-free snack bars and kid-sized snack bars in its Kifoodie food subscription boxes, which reached thousands of kids with artisan treats and themed culinary activity to inspire kid chefs and those learning to cook.